Deepa Sen

Senior director, brand // electronic arts
 
I empower brands to take (educated) risks so they can grow.

I do that by nurturing creative ideas based on human insights, market opportunities, and the cultural pulse. My work has been recognized in the press and by major industry awards, both for creativity and effectiveness. I'm currently leading a team at Electronic Arts to develop franchise strategy across iconic brands and new IP, including Need for Speed and EA Originals. I didn't know what I wanted to be when I grew up, so I hold a B.A. in Economics and a minor in Biology from the University of Chicago.

When I'm not strategizing, I'm an experimental cook and a deeply conflicted Penn State football fan.